Our Vision

We see a world where workplaces are vibrant, people-first communities—where innovation and growth go hand in hand, and every employee feels empowered to thrive.


Our Name

/ muh-DROH-nuh /
noun

The Madrona tree is bold, beautiful, and impossible to ignore. Known for its vibrant bark and ability to thrive in rugged conditions, it’s a natural symbol of resilience, transformation, and strength through change.

We chose the name Madrona because it reflects the kind of growth we help our clients achieve—grounded, adaptable, and built to last. Just like the tree, we believe businesses can flourish in any environment when they’re rooted in the right strategy, supported by strong systems, and surrounded by people who care.

At Madrona, we carry that energy into every partnership—helping organizations grow with intention, lead with heart, and evolve with purpose.

A large tree in a grassy field at sunrise with mist and a bench nearby.

Our Team

Portrait of a woman with light skin, tattoos on her arms and neck, brown curly hair, wearing a black shirt and black blazer, sitting against a white brick wall, smiling at the camera.

Katie Brown

A woman with shoulder-length red hair smiling outdoors in front of green foliage, wearing a black sleeveless dress.

Bethany Keefe

  • Principal Consultant

    Katie Brown is a passionate people and culture professional with over 15 years of experience spanning both management and human resources. She’s spent her career supporting organizations through change, growth, and everyday challenges—delivering practical, tactical HR solutions that drive real results. Katie thrives in mission-driven environments and has a deep understanding of the unique needs of small businesses and nonprofits, especially when it comes to balancing compliance, culture, and operational goals.

    Throughout her career, Katie has built and led core HR functions from the ground up, developed inclusive policies and practices, and helped teams navigate complex workplace issues with empathy and clarity. She’s known for her down-to-earth style, strong collaboration skills, and unwavering belief that HR can—and should—be both strategic and human-centered.

    Katie’s approach is rooted in relationship-building, trust, and a commitment to doing work that matters. Whether advising on employee relations, facilitating organizational development, or designing scalable systems, she brings a thoughtful, grounded perspective to every conversation.

    Outside of work, Katie is a proud Frenchie mom and devoted houseplant enthusiast. She believes in growing good things—at work, at home, and in the communities she serves.

  • Principal Consultant

    Bethany Keefe is a people and culture strategist who helps organizations navigate growth, transformation, and change. With deep expertise in scaling HR functions, integrating systems, and building collaborative cultures, she partners with private equity firms and midsize businesses to strengthen people operations during critical transitions.

    Bethany brings a decade of hands-on leadership in multi-site, high-growth, and PE-backed environments, delivering proven solutions in onboarding, engagement, compliance, and performance management. Her mission is to make HR a trusted, strategic driver of success — balancing scalable systems with a human-centered approach.

    When she’s not working, Bethany is likely on a hike or exploring a new restaurant with her husband, Nate, their five-year-old daughter Charlotte, and their poodle mix, Cali. She is also passionate about traveling and experiencing new cultures.